For many budding business owners or those just about to consider investing in a restaurant business, there’s always an initial consideration of whether it’s better to buy a franchise or start your own

Another question that also often gets asked is: What exactly is the difference between franchising and just opening a new branch as part of a chain?

There are several aspects to differentiate the two. Primarily, the difference lies in who runs or manages the business. In a franchise, a third party or franchisee runs the business on behalf of the company. Meanwhile, a branch is run by the company itself.

Profit

Because a franchise is run by a third party, it follows that the profit of the franchise is split between the franchise and the company. The percentage of shares for this depends on the deal between the two parties. For a branch, on the other hand, all profit goes to the company.

Quality

While the company still dictates the overall quality standards that branches or franchises have to adhere to, there remains a difference in terms of  management. In a franchise, the quality is only monitored by the company. Should the company find that the franchise has not been able to comply with their standards or rules when it comes to quality (whether it be in production of products, or service, or maintenance of the space, and so forth), the company can cancel the franchise. Meanwhile, in a branch, the company directly maintains the quality.

Employees and salaries

In a franchise, since franchisees run the business on behalf of the company, the employees of a franchise have no relation to the company. In a chain, each branch’s employees are also directly hired by the company. Their salaries are also part of the company’s payroll.

Business policies

It also follows that since the company is still the one running the chain branches, the business policies to follow are ones set by the company. This is different from a franchise, wherein the franchisee is able to set their own business policies.

 

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