All industries use loyalty programs to show appreciation to and retain customers. These programs also enable establishments to remain relevant by inviting potential customers try something new.
After 31 years, Swiss-Euro shop Säntis Delicatessen finally launches its own loyalty program—a gourmet card that offers incentives for purchases and discounts at dining establishments targeted to its loyal market. “Until now, we still have a lot of customers who came in our first few days when we only had a shabby little chiller in the factory with sausages inside 31 years ago,” says Werner Berger, president of Werdenberg International Corp.
Public relations and marketing manager Nadj Villaver says that the card took decades in the making but they are glad to have finally unveiled it to patrons. “We made it a card to suit the needs of our market. Majority of our clients belong to age groups who are not that tech-savvy. Also, using a mobile app will require fast internet or wi-fi connection in all branches, which is a difficult requirement as of the moment.”
The card is valid for two years. Each cardholder can earn a point for a minimum purchase. These points can also double or quintuple if it’s within the cardholder’s birth month or their birthday. They also get exclusive promos and discounts for items and dining establishments as well as receive event invites and freebies. “It’s essential to build a good relationship with your loyal clients. It’s hard to establish new connections that’s why taking care of your existing customers is good.”
The loyalty gourmet card is launching this September but application is within September to December 2018 only.
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