Canadian coffee chain launches new product pairings for consumer market
This September, Tim Hortons focuses on its assortment of beverages and baked goods
It’s all about coffee this September as Tim Hortons spotlights everyone’s favorite morning brew.
“We have always been known for our fresh sandwiches and baked goods, and, of course, our coffee,” says Stephanie Guerrero, marketing director of Tim Hortons® Philippines. “This month, we want to highlight the expertise that come with every cup of coffee we serve.”
From the smooth medium and balanced blend of the Original Blend coffee made from 100 percent Arabica beans and its Double Double version (with two creams and two sugars) to their signature flavors of vanilla, chocolate, caramel, and hazelnut, Tim Hortons’ beverages follow a bean-to-cup process beginning with beans sourced from the best coffee growing regions like Colombia and Kenya that are then roasted and blended using a recipe known only to four people in the world. A global team of experts also taste-test 500 cups per day or more than 75,000 cups every year to ensure consistency.
Tim Hortons has also unveiled its suggested coffee pairings:
RED EYE ICED CAPP + TRIPLE CHOCOLATE MUFFIN
DOUBLE DOUBLE + OLD FASHIONED GLAZED
ORIGINAL BLEND COFFEE + MAPLE DIP
ICED LATTE + BIRTHDAY CAKE TIMBITS
ICED COFFEE + GRILLED CHEESE PANINI
Tim Hortons is one of North America’s largest restaurant chains operating in the quick service segment. As of Dec. 31, 2016, it has more than 4,700 system-wide restaurants in Canada, United States, and the Middle East. TH Coffee Services Philippines Corporation is the master franchisee and the joint venture company established under Restaurant Brands International, Inc. aimed at growing the brand in the Philippines.
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