Just when we thought Jollibee had wrapped up its developments for the year—after launching a series of cloud kitchens, creating culture-specific menus and opening new branches overseas—it decided to roll out its  latest delivery innovation, the Multi-delivery Service.

Launched  on Dec. 1, the Multi-delivery Service gives customers two options. First, they can order from one brand and send it to multiple locations, a choice available nationwide. Or consumers can order from different brands and send to various locations. This alternative is piloting in Metro Manila. Both in-house delivery and aggregator partners will be utilized.

The Multi-delivery Service is the group’s way to adapt to the changing needs of consumers, especially this holiday season. From having to order multiple times, users will only do it once plus they can easily share it with other people in different locations. This development will harness their different brands and network of more than 2,400 delivery stores.

Will we hear more innovations from the Jollibee Group before 2020 concludes?

Subscribe to our weekly newsletter to receive all the tools and solutions entrepreneurs need to stay updated on the latest news in the industry