Jollibee Foods Corporation (JFC) has opened China’s first Tim Ho Wan at the Jing’an Kerry Center in Shanghai. Known for being the “world’s cheapest Michelin-star restaurant” (after holding the accolade for 11 years now), the Hong Kong chain is now launching in one of the most populous cities in the world.
According to JFC, Tim Ho Wan was welcomed with a “waiting list and long line of customers.” “Opening in Shanghai, one of the busiest global hubs, is an excellent starting point for our expansion plans for Tim Ho Wan in Mainland China,” says Jollibee Group CEO Ernesto Tanmantiong.
The group, which is the Philippines’ largest restaurant operator, has a near-term goal of opening 100 restaurants in the next five years. In line with their joint venture with Tim Ho Wan, JFC also revealed that a second store is bound to launch in China by the end of 2020 with locations being eyed in Beijing, Shenzhen, and Guangzhou.