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McDonald’s reveals self-ordering kiosks, new dining experience

The fast food chain plans to roll out the new technology across more stores until 2021

Located at the recently opened McDonald’s McKinley West in Fort Bonifacio, McDonald’s “NXTGEN” concept exhibits an elevated dining experience that are enabled by new enhancements. 

Featuring modern yet inviting interiors, McDonald’s McKinley West showcases the entire array of the “NXTGEN” features.

The new improvements center around the self-ordering kiosks that accept card, including Visa and Mastercard, payments. Customers can skip the front counter line and head straight to the oversized touchscreens to order and pay for their meals. Upon completing the transaction, customers can wait for their number to be called at the claim counter once the food is ready for pick-up. 

While these kiosks have long been available overseas, this is the first time that the technology has been introduced to the Philippine market.

Digital menu boards are part of the NXTGEN upgrades
Interiors have also been modernized

Guests who still prefer to pay in cash will also see a more convenient experience, with a dedicated lane for ordering, with the help of the digital menu boards, and a separate one for claiming.

“McDonald’s NXTGEN is about evolving with our customers and strengthening our connection with them. Enabled by the NXTGEN enhancements, such as the self-ordering kiosks, split counters, and the service and warmth our crew provides, we are able to give our customers more ways to enjoy feel-good moments at McDonald’s,” says McDonald’s managing director Margot Torres.

McDonald’s McKinley West takes inspiration from the first McDonald’s franchise store of founder Ray Kroc in 1955

So far, only five stores are fitted with these technologies, including McKinley West, Madison in San Juan, and Kapitolyo Robinson’s Galleria, and Pioneer Reliance in Pasig. Roll-out will continue until 2021.

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