Shake Shack expands to Manila, secures SSI Group partnership
Shake Shack has partnered with SSI Group, Inc. in bringing Filipinos their first ShackBurger
New York’s critically-acclaimed burger stand is finally coming to Manila.
Known for its 100 percent all-natural Angus beef burgers, chicken sandwiches, flat-top Vienna beef dogs, fresh-spun frozen custard, crinkle cut fries, craft beer, and wine, Shake Shack has earned a cult following across America and all over the world. With its fine-dining heritage, commitment to premium ingredients, and fun and lively environment, Shake Shack is the burger joint Filipinos have been waiting for.
“It is with great pleasure that we announce the partnership between Shake Shack Inc. and the SSI Group,” says SSI Group president Anton Huang. “Staying true to Shake Shack’s mission to Stand For Something Good, we, at the SSI Group, are committed to continuously enrich the lives of our customers by offering the most rewarding curated lifestyle experiences. With the arrival of Shake Shack in the Philippines, we are excited to be among the first in Asia that will be home to the renowned American casual restaurant chain.”
“Manila is an incredible city; its heart beats with a distinct warmth and hospitality. We are excited to begin the search for our first site in Metro Manila and look forward to becoming part of this community,” says Shake Shack vice president of global licensing Michael Kark.
Shake Shack vice president of global licensing Michael Kark adds, “Manila is an incredible city; its heart beats with a distinct warmth and hospitality. We are excited to begin the search for our first site in Metro Manila and look forward to becoming part of this community.”
Shake Shack intends to work with local purveyors and producers to create a one-of-a-kind Shake Shack for the Manila community. The Manila menu will feature Shake Shack’s signature items including the ShackBurger®, Shack-cago Dog®, classic crinkle cut fries, wine, and frozen custard ice cream.
Shake Shack will open its first store in Manila in the first quarter of 2019.
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