Shakey’s Philippines, the country’s largest casual dining restaurant, has acquired one of Singapore’s leading milk tea brands R&B for franchise. R&B has more than 1,000 outlets worldwide, including outlets in China, US and Malaysia.
Under the master franchise agreement made with Koufu Group Ltd, Shakey’s can now sell R&B’s milk tea, bubble tea and other specialty tea drinks in stand-alone formats and co-branding in select Shakey’s and Peri-Peri Charcoal Chicken (another acquisition) outlets.
The 45-year-old full-service pizza chain claims that the growing milk tea market in the Philippines is currently at 45 million consumers. A study even ranked Filipinos as second highest bubble tea drinkers in Southeast Asia. And with milk tea as one of the top-selling products for delivery and takeout, Shakey’s established in-house delivery infrastructure poses progress for itself and R&B.
Shakey’s CEO Vicente Gregorio says that they will focus on out-of-store consumptions to minimize investment costs and utilize their existing assets. Since the start of the pandemic, the company has launched strategic initiatives such as al-fresco dining, park-n-order and co-branded locations. Shakey’s will continue working on other innovations during the crisis, particularly exploring smaller store formats in the likes of ghost kitchens and delivery hubs.
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