Carmen’s Best, a local premium ice cream brand, has opened its first international store in Stamford Road, Singapore. The store had its soft opening on Nov. 26., where discounts and limited-edition frozen ice cream were offered to celebrate the holidays and the opening of their first international branch.
The brand, which began as a kind of offshoot from a dairy farm in Bay, Laguna (co-owned by Carmen’s Best owner Paco Magsaysay’s father, Jun), is largely built on a commitment to sourcing fresh ingredients. “We don’t cut corners and scrimp with our inclusions, ingredients, and process,” says Magsaysay.
That’s something you hear from many businesses, but not all of them can back up these claims with much needed transparency and a definitive focus. In the dairy farm in Laguna, where the product’s main ingredient is sourced, there’s a lot of focus on how the milk is processed. As the only company in the country that houses a fresh milk pasteurizing plant, Carmen’s Best attributes its quality to a very specific practice: pasteurizing milk at 72.5 Celsius.
Since establishing the company in 2009, it was about five years ago that Magsaysay started looking into bringing his products to an international market. According to him, Singapore was top-of-mind because of a variety of factors: the country’s climate, economy, food-centric culture, and ease of doing business. The company’s business partners in Singapore were also a major consideration.
“It’s our distributor in Singapore that put up the store. They have enough confidence in the quality of our product to compete directly with the bigger premium foreign ice cream companies,” says Magsaysay.
So what can customers expect from Carmen’s Best Singapore? The store will be carrying the same flavors offered in Manila, but it will also be creating its own sundaes and milkshakes. As for the store design, the Singapore branch took a lot of inspiration from the Carmen’s Best store in Power Plant.
Magsaysay says that though there are plans to open more stores in Manila soon, it’s important that they choose their next locations carefully: “It’s hard as we don’t have a mass base product. We cater to a small segment of the market.”
He adds, “as for [further] international expansion, it will greatly depend on the success of our Singapore operations.”
Subscribe to our weekly newsletter to receive all the tools and solutions entrepreneurs need to stay updated on the latest news in the industry