This year’s Manila Food and Beverage Expo (MAFBEX) aims to take attendees on an ultimate food adventure by bringing together the food and beverage innovations from here and around the world. But more than just a haven for those with an appetite for good food, MAFBEX 2018 is an event for investors and trade players alike in search of the latest ventures in F&B. One highlight that has consistently drawn business-minded foodies is the Franchising Zone, a designated area that hosts various food carts and stall businesses that are open for franchising. Here is a rundown of some of the participating businesses.


In a tropical country such as the Philippines, it’s no surprise that Iyah’s ice cream and milkshakes always have a place in the Filipino diet. Add to that the fact that its milkshake menu comes in an assortment of flavors that were carefully developed and refined to suit the various tastes of customers.

Franchising rate: P345,000


Over the years, this humble siomai food cart has garnered a loyal following for its tasty dimsum selections that cater to the Filipino palate. Apart from selling ready-to-eat dimsum, Master Siomai also specializes in the production and distribution of processed meat such as ham and siomai.

Franchising rate: Master Siomai (P280,000), Master Tempura (P150,000). Rates include all equipment and staff uniform


Not all takoyakis are created equal. Seeking to provide Filipinos with an authentic takoyaki experience without having to go to Japan, Crazy Tako Food Cart was created. In fact, the first batch of ingredients used by Crazy Tako were flown directly from Osaka. Today, Crazy Tako is proving that good food doesn’t need to be expensive.

Franchising rate: P250,000


The reason why people love street food is that it satiates hunger conveniently without burning a hole in their pocket. But with all the trends on offer these days, this simple concept somehow gets lost along the way. Aiming to bring back the essence of what street food is really about and turning it into something unique is Snack-A-Ttack. For only P29, you can enjoy a snack and a drink conveniently combined in one handy snack pack.

Franchising rate: P399,000 (food cart), P999,000 (café type)


What makes Lugaw ni Bossing unique is that it not only serves its dishes hot, clean, and fresh but also with various toppings such as Adobong Tito or Matres ng Baboy, Adobong Paa ng Manok as well as other lugaw varieties like Lugaw with tuyo and Gotuyo.

Franchising rate: P200,000-230,000


You might not have heard of JC Worldwide yet but you’d be surprised to know that it is the company behind some of the most popular food stalls and carts in the country such as Burger Factory, Siomai King, Sgt. Sisig, Siopao da King, and Noodle House—all of which owes its premium quality to the company’s commitment to use quality ingredients every day.

Franchising rate: P158,888

The 12th MAFBEX is happening on June 13 to 17 from 10am to 7pm at the World Trade Center Manila. MAFBEX is for the benefit of ABS-CBN Lingkod Kapamilya Foundation Inc. For more information, follow on Instagram and the Manila Food and Beverage Expo fan page on Facebook or call (02) 6569239 or e-mail [email protected]

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