Ads for as low as P500? This DIY platform on ABS-CBN will help promote your business

Small businesses need (and deserve) better exposure. What better way to do that than placing an advertisement in one of the country’s largest media networks?

It can cost up to P100,000 to place an ad on a single platform. But this do-it-yourself advertising platform can get you started for as low as P500. ABS-CBN’s Digital Advertising Self-Serve Hub (DASH) gives micro, small and medium enterprises (MSMEs) the chance to promote their business on the network’s web and mobile platforms at minimal cost. 

Individual businesses don’t need an advertising agency; they can just upload their own materials or create them on the platform itself. The initial cost per thousand ad impressions or views is P500, which means a banner or a video ad across ABS-CBN’s online properties. The media network said that ads can be approved within 24 hours, as to their target market that would consider the age, gender, interest, time and location of their intended demographics.

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Marian San Pedro: