Survey: GrabFood is Filipinos’ preferred online food delivery platform
Wide selection of restaurants and quick delivery time are key factors in GrabFood's sustained growth
GrabFood, the food delivery service of ride hailing platform Grab, is the number one food delivery platform among users in Manila, according to third party market research done by Kantar TNS.
In an online survey conducted among food delivery platform users with transactions from the past four weeks, Kantar reveals that GrabFood has consistently outperformed competitors in the Philippines since December 2018, with majority of users saying GrabFood was the food delivery platform they used most often.
Just six months after GrabFood’s launch in the Philippines, GrabFood overtook other food delivery services that have been in the market for years. About 47 percent of Filipino consumers who use food delivery apps voted for GrabFood as their app of choice, followed by FoodPanda at 30 percent, and HonestBee at 23 percent of the total votes.
In January, 58 percent of respondents voted GrabFood as their preferred food delivery platform, ahead of FoodPanda (28 percent) and HonestBee (14 percent) and. In February, GrabFood maintained its lead, achieving a 57-percent score in Kantar’s survey, outperforming FoodPanda (27 percent) and HonestBee (17 percent). Most recently, in March, GrabFood garnered 62 percent of consumers vote as the most used brand in the Philippines. FoodPanda took the second spot (21 percent) followed by HonestBee (18 percent).
GrabFood attributes its fast growth to its focus on reliability, having the widest selection of restaurants at 7,000, the largest network of trained delivery partners, and an average delivery time of a little over 30 minutes.
“Our goal at GrabFood is to really democratize access to good food and satisfy more cravings of our consumers. At the same time, we put our focus on creating more rewarding and unique food experiences while providing livelihood opportunities to partner merchants and drivers,” GrabFood Head EJ dela Vega says.
Aside from its usual restaurant-partners, GrabFood also now offers access to Fiipino home-cooked meals, bridging the gap between small-scale food carts that pepper the streets of Makati, including Jolly Jeep, to customers via the app. To date, there are about nine small-scale merchant partners in the Grab app.
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