An entrepreneurial mindset always seeks a competitive advantage and one way to achieve that is through a business alliance. This type of strategic business relationship shares both short- and long-term objectives. Examples of such are joint ventures, franchising and cross-marketing. Budding businesses need a strong foothold in the industry while established companies should seek ways to gain new perspectives. Together, they can create the recipe for dual success.

Strengthened collaboration

Remote work isn’t new to most entrepreneurs, but there’s still plenty to go to maximize productivity and collaboration.  A telecommute scheme is still beneficial despite the gradual reopening of businesses. Large companies know that tailor-made solutions (such as contingency plans for global crises) are necessary for growth, which is why they’ll be able to guide starting entrepreneurs who may not have the tools to adapt to change and adversity. 

Shared risks and resources

In an alliance, the primary goal is risk reduction. Exposure to downturns and sudden shifts in consumer preferences can be mitigated if you’re tied with a company that has a stable and established market. Similarly, partnering with companies can share marketing strategies and technical expertise with each other. There is basically free access to knowledge and resources from both companies.

Renewed strategic objectives

From the garnered knowledge and resources, a business owner may be able to formulate new objectives now that there are joint market rivals. The key to dual success is to create a significant competitive advantage in the form of new products and technologies that can further separate you from other businesses. 

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