SSI Group Inc. (SSI), the specialty retail company that brought Shake Shack to Manila, has entered into a territory agreement with the Michelin-recognized Singaporean company Crystal Jade Management. The agreement lets SSI own and operate Crystal Jade restaurants in the Philippines. This will include Crystal Jade concepts such as Crystal Jade Golden Palace, Crystal Jade Hong Kong Kitchen, Crystal Jade La Mian Xiao Long Bao, and Crystal Jade Go. 

Founded in Singapore in 1991, the Crystal Jade group has opened over 100 specialty dining concepts in 30 major cities across the Asia Pacific. The group’s portfolio ranges from fine dining to casual dining and quick-service restaurants.

Some of Crystal Jade Hong Kong Kitchen’s offerings

“The partnership with SSI group is yet another proud moment for Crystal Jade. We are excited to join in partnership with a specialty retailer that has brought so many iconic international brands to the Philippines. We look forward to delighting consumers across the Philippines very soon,” says Douglas DeBoer, CEO of Crystal Jade Culinary Concepts Holdings.

Of the four international formats, Crystal Jade Hong Kong Kitchen will be the first of the concepts to be launched by SSI in the country. Specializing in authentic Hong Kong Cantonese cuisine, Crystal Jade Hong Kong Kitchen is slated to open in the first quarter of 2020 in Central Square in Bonifacio Global City.

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