We’ve seen cloud kitchens become the lifeline of the F&B industry over quarantine. From the usual brick-and-mortar restaurant to a full transition to back of house operations, cloud kitchens paved the way for businesses to focus on food delivery and takeout.
Many establishments decided to bank on the potential of cloud kitchens to keep them afloat. Grab launched GrabKitchen for cross-ordering while Mercato Centrale used their platform for micro, small and medium enterprises (MSMEs) that had to close shop. Even global fast food chain Jollibee allotted P7 billion to build a string of cloud kitchens around the world. This year, Metro Manila-based cloud kitchen Kraver’s Canteen is among the new players of this growing trend.
The startup is starting to gain traction among customers and clients despite launching in the early part of 2020. Its increasing social media followers show that online presence is crucial in this type of business. It currently has three platforms: Kravers’ Canteen, Kraver’s Kitchen and Kraver’s Mart.
Their canteen handles private labels and customer favorites such as Burger Jack and Kyoto Sushi Bake. On the other hand, their kitchen specializes in customized cloud kitchen solutions where users can cross-order from different brands. Lastly, their mart serves as an e-grocery store that offers a wide range of offerings like deli cuts and Korean products.
This startup cloud kitchen wants international brands and budding names in the industry to grow together despite the pandemic’s impact on the food industry. MSMEs can use the cloud kitchen format to recalibrate their operations to fit the demand for more flexible business models. Given the right strategy, cloud kitchens can expand market avenues—even bring better opportunities than what usual operations provide.
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