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What if local brands tried KFC’s mini movie strategy?
KFC recently surprised us with its off-the-wall marketing strategy this holiday season—a mini movie starring actor and TV
From 30-second ads to movie productions, fast food chain KFC has been unleashing new off-the-wall marketing strategies. Its
It’s the season to drive more revenue and sales, what with people in a rush to buy gifts
American startup Eat Just is the first company to win government approval—in this case, the Singaporean government—to sell
What’s next for Jollibee? Multi-delivery service
Just when we thought Jollibee had wrapped up its developments for the year—after launching a series of cloud
Hong Kong-based Filipino-Pakistani Bilal Aamir Roxas Khan used to come home to the Philippines for one reason—to eat
In the recent GoNegosyo Micro, Small and Medium Enterprises (MSME) Conference, three of the country’s biggest business leaders
There comes a time when you want to go beyond being a mere employee and become your own
Will Golden Rice be commercially available soon?
With vitamin A deficiency affecting Filipino children and pregnant women, the food-based solution via Golden Rice is welcome
Here’s why consumers see beautiful food as healthier
Does pretty mean healthier? Not all the time. A study from the University of South Carolina shows that